“Think global, act local” was first used as an environmental catch-phrase more than 100 years ago by a town planner in Scotland. Yet, it wasn’t adopted for business until Coca-Cola made it their strategy in 2000. It soon became the standard for large global brands and changed the way they thought about operational control, messaging […]
“The pandemic will accelerate the demise of trade shows.”“Business no longer requires the physical presence of the two parties.”“Medical passports will be required to attend large events.”“Globalization will stall.” 530 senior business executives expressed their opinions and predictions on the future of events and work in a survey conducted by Oomiji, an intelligent marketing platform […]
