Whether you’re selling wine and spirits, luxury products or other consumer goods, look to see what fashion marketers are doing. If looking for leading indicators to where consumer marketing is headed, pay attention to innovations in fashion marketing. It doesn’t matter if you’re selling wine and spirits, luxury products or other consumer goods. Fashion is often […]
If you’re hanging on until there’s a full reopening, you’re falling behind
It’s tempting to think that a vaccine or herd immunity will soon come along and things will return to normal. We don’t have to look too far back to see that what we most recently thought of as normal changed us forever. We felt less secure after 9/11 and began to place more emphasis on […]
What digital actions should marketers be taking now?
Oomiji provides an intelligent platform for brands to make personal connections with their customers. Now is the time for brands to install best practices into their digital marketing programs. Ill-advised or not, the opening of America has begun. We won’t know for weeks, perhaps months, whether it was the right, or a tragic decision. Now, as […]