The Oomiji team writes insight articles in publications such as Total Retail, Advertising Week, MarTech, Linkedin and in our own newsletter. You’ll find them all in this section.
“Think global, act local” was first used as an environmental catch-phrase more than 100 years ago by a town planner in Scotland. Yet, it wasn’t adopted for business until Coca-Cola made it their strategy in 2000. It soon became the standard for large global brands and changed the way they thought about operational control, messaging […]
Over the past five years, the amount of data being acquired by marketers has risen steadily but here are three key questions: If you’re like most companies, you’ve acquired information on where your customers live, their gender, age and transactional history with your company. If you’re using a email marketing platform, you may also know […]
Here’s how: In 2020, I learned that I’m on a lot of email lists, more than I ever imagined. In 2019, I received an average of 300 emails a day. That went up to 500+ in 2020. In a way I’m not surprised. My company, Oomiji, sends out a lot of email newsletters and promotions for […]
In many ways, an election is no different than a marketing campaign and while this election looks and was close, there was a clear winner. In the popular vote, Biden won by five million votes and the counting continues. It looks like he’ll win the electoral vote by the same tally that Trump won four […]
The 4 P’s of marketing (Product, Price, Place and Promotion) still get bandied about in business speak but have their roots to a time when marketers thought of consumers as shoppers who would follow their orders when presenting a product at a reasonable price, putting it in the right place and telling them where it […]
If you haven’t watched The Social Dilemma on Netflix yet, put it on your list. It will get you to think about the role of data in society and may cause you to take steps like stop or cut back on using social media, clear your tracking data, cookies and use more private browsers. For as many […]
On August 13th, we held a webinar for 99 participants from the wine industry. We presented findings from two surveys that we conducted overlaid on top of data from three other sources. Included were: Our two surveys were conducted over a six-week period from late March to early May. Our data led us to some conclusions […]
It’s tempting to think that a vaccine or herd immunity will soon come along and things will return to normal. We don’t have to look too far back to see that what we most recently thought of as normal changed us forever. We felt less secure after 9/11 and began to place more emphasis on […]
I was talking to an exec from one of the largest wine importers in the country the other day about how the pandemic has thrown the wine industry off its game. There are more sommeliers out of work now than there are staffing restaurants. Most wine retail takes place at curbside pickup or delivery. Tasting […]
“The pandemic will accelerate the demise of trade shows.”“Business no longer requires the physical presence of the two parties.”“Medical passports will be required to attend large events.”“Globalization will stall.” 530 senior business executives expressed their opinions and predictions on the future of events and work in a survey conducted by Oomiji, an intelligent marketing platform […]
